Communication and Media Events Charity PR Event
Brand development, football tournament,
  Included in the Event

‘The girls, the football, the beer and the celebrities hit the spot!’

Business Development Manager, Sporting Index

Communication and Media Events  
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Charity PR Event

A case study for a charity mini football tournament in the heart of the City.
Brief: To create an event that will attract new clients and raise product awareness to a target audience in the city.

Solution: We staged a celebrity, charity mini football tournament in the heart of the City. This coincided with a high profile football screening later that day. So it was very topical and there was football fever around. The tournament was a huge hit and the celebrities entertained the crowds as they battled it out on the pitch.

The result: The football tournament and screening were over subscribed and 150 new accounts were opened as a net result.
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