‘The girls, the football, the beer and the celebrities hit the spot!’
Business Development Manager, Sporting Index
Communication and Media Events
Charity PR Event
A case study for a charity mini football tournament in the heart of the City.
Brief: To create an event that will attract new clients and raise product awareness to a target audience in the city.
Solution: We staged a celebrity, charity mini football tournament in the heart of the City. This coincided with a high profile football screening later that day. So it was very topical and there was football fever around. The tournament was a huge hit and the celebrities entertained the crowds as they battled it out on the pitch.
The result: The football tournament and screening were over subscribed and 150 new accounts were opened as a net result.