Event Production case study - Frost Fair
frost fair, winter festival, public winter event, interactive husky rides
  Included in the Event

'Inneventive, you were brilliant. We could never have organised such a complicated and successful event without you. Thank you!'

Frost Fair team

Event Production  
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case study - Frost Fair

London's most popular winter festival
Brief: To stage a multi cultural outdoor winter festival celebrating the original freezing of the Thames with an expected 250,000 attendance.

Solution: The creation of Frost Fair.
Inneventive worked on every aspect of the Frost Fair, which grew in size from a small outdoor public event, to the largest free outdoor event in London in 2007.

We were involved in all stages of the planning, working with the event sponsors, Southwark Council and Land Securities. This involved recruiting 70 stall holders (crafts, arts, gifts, food), programming three days of stage entertainment for a multi cultural audience, planning all other entertainment from the opening ceremony, a lantern parade with involvement from 20 schools in the borough and a boat parade from the livery halls.

We provided a range of activities- husky rides, 60m real snow slides, reindeer rides, ice sculptures, interactive cinemas, sponsorship and street entertainment for the target audience.

We worked with the local authorities on transport, health & safety, licensing, policing and crowd management. We were responsible for full event management and stewarding of the event, including crowd control, first aid, public safety and risk assessments.
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