'Thank-you for your hard work throughout the project. It was fantastic that we did hit that world record that we were after. It is sure to generate us lots of great publicity in the forthcoming weeks'.
Communication and Media Events
Case study for a PR event organised to raise the profile of an agency in the city by attempting a world record in unified juggling.
Brief: To raise the profile of the agency in the city.
Solution: We built a stage in Broadgate Circle and ran a series of events throughout the day to stop the pedestrian passing traffic. The highlight was an attempt on a world record. We sponsored a juggling troop to juggle the most clubs amongst the most number of performers.
The Result – The juggling world record attempt was successful and it attracted enormous press coverage. In addition the event did significantly raise the agency’s profile and saw a direct increase in enquiries.
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